The hip-hop star visited the Nasdaq MarketSite to speak with Forbes about his new investment in a beard-dying haircare product, Rewind It 10. Fat Joe, born Joseph Cartagena, also discussed his portfolio of businesses, recaps his three-decade career in music, and discusses the upcoming 2024 U.S. presidential race.

0:00 Introduction
0:53 Fat Joe Gets Into The Hair Business
1:21 Fat Joe Speaks On The Strong Women In His Life
3:07 Why Fat Joe Decided To Invest In The Hair/Skincare Industry
4:54 Self-Care Is Important- Fat Joe
7:07 Fat Joe On Growing Up With Legends In Hip Hop
8:59 Fat Joe On Rick Ross And LL Cool J Friendships
12:14 Fat Joe Emphasizes What's Missing In The Hip Hop Industry Right Now
15:44 What Are Some Lessons Fat Joe Has Learned In Building His Career
24:26 Fat Joe On Being Diabetic And The Importance Of Healthcare
26:09 Fat Joes' Take On Tik Tok/Music Industry
29:17 The Importance Of Good Business Deals And Relationships

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