Robert F. Kennedy Jr. apologized for a $7 million Super Bowl ad produced by a Super PAC supporting his independent presidential campaign. The ad borrowed heavily from a 1960 ad for his uncle John F. Kennedy's presidential campaign, using the same jingle and vintage style. RFK Jr.'s cousin Bobby Shriver criticized the ad, saying Shriver's mother, Eunice Kennedy Shriver, would be "appalled" by his anti-vaccine views. Kennedy said the Super PAC created and aired the ad without his campaign's involvement or approval due to FEC rules.