American rappers Snoop Dogg and Master P have sued supermarket giant Walmart and food manufacturer Post Consumer Brands. The lawsuit claims the companies sabotaged the rappers' cereal brand, Snoop Cereal, which they launched through their company Broadus Foods in 2022. The lawsuit alleges Walmart stores hid boxes of Snoop Cereal in backrooms and falsely said it was out of stock, while Post Consumer Brands tried to "choke" the brand "out of the market."
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00:00 It's Benzinga and here's what's on the block.
00:02 American rappers Snoop Dogg and Master P have sued supermarket giant Walmart and food manufacturer
00:07 Post Consumer Brands. The lawsuit claims the company sabotaged the rappers' cereal brand,
00:11 Snoop Cereal, which they launched through their company, Broadus Foods, in 2022.
00:15 The lawsuit alleges Walmart's stores hid boxes of Snoop Cereal in back rooms and falsely said
00:19 it was out of stock, while Post Consumer Brands tried to choke the brand out of the market.
00:23 The rappers refused to offer from Post to sell Broadus Foods, leading to the alleged
00:27 sabotage through Walmart, which both companies deny in statements pointing to low sales.
00:31 Prominent civil rights lawyer Benjamin Crump, representing the rappers,
00:34 called the company's actions a blatant disregard of a black-owned business.
00:37 For all things money, visit Benzinga.com
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