Apple's Vision Pro Pre-Orders Open, Generating $1.4 Billion Sales Projection

Pre-orders for the $3,499 Vision Pro began on January 19th, ahead of its February 2nd release date in the United States. Analyst estimates suggest Apple may generate around $1.4 billion from Vision Pro sales in 2024, assuming shipments of 400,000 units. The Vision Pro provides a "spatial computing" experience through virtual and augmented reality capabilities. It allows users to watch movies or pin multiple apps and screens while seeing the real world through its transparent lenses. Wall Street does not expect Vision Pro sales to match other Apple products initially but views its long-term potential positively.