River Radio Toy Appeal success 2023

  • 4 months ago
Director of the local OFCOM-licensed radio station Gerard Doherty said they have seen a 25% increase in demand for their annual Toy appeal in 2023 compared to 2022.



The aim of the appeal – which originates from an idea by seven-year-old Yazmin Doherty from Derry – is to ensure no local child goes with a toy at Christmas, with toys also distributed to children at Altnagelvin Hospital.


River Radio’s Toy Appeal has proved a huge success over the festive period with 9,000 children receiving toys on Christmas morning. 
And as well as distribution of toys, River Radio this year went one step further with help from and their ‘toy partners’ Smyths Toys and Toytown Lisnagelvin, BearRun74 and Sandy Arthur and Inner City assistance team, as they hosted two meet and greet Santa sittings at both shops. During these events, children were able to get a free photo with Santa in a toy shop grotto and to see the amazing Bear Run 74 Mustang and Santa arrived in Sandy Arthur’s big red lorry.

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