McDonald's - A Second of Happiness | Happy Chaos | McDelivery
- 5 months ago
About Campaign:
When an order from McDonald’s arrives, the sound of the doorbell immediately creates a rush of emotions in people – something McDonald’s calls ‘happy chaos’. McDonald’s launched its exclusive delivery service with the help of its own employees, who were perfectly placed to capture the buzz that people feel when a McDelivery arrives. Cameras were installed in the delivery crew’s hats, creating the first campaign featuring real, spontaneous photos gathered by a delivery crew. The photos used in the campaign all have the necessary legal permissions and rights granted by the people who appear in them.
Credits:-
Agency: DDB Colombia
CCO & President: John Raúl Forero, Juan Carlos Chaves
EVP Managing Director: Adriana Taborda
VP Planning: Domingo Moreno
Brand Leader Account: Natalia Diaz
Account Executive PM: Rhanna Zorzella
Head of Art: Juan Felipe Jaimes
Creative Director: Diego Tamayo, Antonio Lopez / Miguel Van Bommel
Copywriter: Constanza Santacruz / Nicolás Prieto
Art Director: Diego Lopez / Alex Aguello
Motion Designer: Camilo Pulido / Erika Amaranto
Production: Dragonfly / Los Notarios
This video is about:-
A Second of Happiness, Happy chaos campaign, how to film customer satisfaction, emotional delivery experience, fast-food delivery innovation, happiness, delight, joy, excitement, surprise, McDonald's delivery, happy chaos, delivery experience, customer satisfaction, innovative campaign, fast-food delivery, Colombia, McDonald's Ads, Advertising Campaigns
When an order from McDonald’s arrives, the sound of the doorbell immediately creates a rush of emotions in people – something McDonald’s calls ‘happy chaos’. McDonald’s launched its exclusive delivery service with the help of its own employees, who were perfectly placed to capture the buzz that people feel when a McDelivery arrives. Cameras were installed in the delivery crew’s hats, creating the first campaign featuring real, spontaneous photos gathered by a delivery crew. The photos used in the campaign all have the necessary legal permissions and rights granted by the people who appear in them.
Credits:-
Agency: DDB Colombia
CCO & President: John Raúl Forero, Juan Carlos Chaves
EVP Managing Director: Adriana Taborda
VP Planning: Domingo Moreno
Brand Leader Account: Natalia Diaz
Account Executive PM: Rhanna Zorzella
Head of Art: Juan Felipe Jaimes
Creative Director: Diego Tamayo, Antonio Lopez / Miguel Van Bommel
Copywriter: Constanza Santacruz / Nicolás Prieto
Art Director: Diego Lopez / Alex Aguello
Motion Designer: Camilo Pulido / Erika Amaranto
Production: Dragonfly / Los Notarios
This video is about:-
A Second of Happiness, Happy chaos campaign, how to film customer satisfaction, emotional delivery experience, fast-food delivery innovation, happiness, delight, joy, excitement, surprise, McDonald's delivery, happy chaos, delivery experience, customer satisfaction, innovative campaign, fast-food delivery, Colombia, McDonald's Ads, Advertising Campaigns