McDonald's Dives into Snack and Coffee Market with CosMc's Spinoff Brand

McDonald's plans to open its first CosMc's location, a new spinoff brand, this week in Bolingbrook, Illinois. CosMc's takes its name from CosMc, a McDonaldland mascot from the 1980s-90s known for craving McDonald's food. The new brand will focus on customizable drinks and coffee, targeting the afternoon market. CosMc's aims to offer a faster, more convenient experience for snacks and pick-me-ups compared to full-size McDonald's restaurants. The new smaller-format stores will experiment with layouts like multiple drive-thru lanes to improve speed of service. McDonald's will test 10 CosMc's locations total by the end of 2024 before deciding whether to expand further.