Why is Osama bin Laden’s ‘Letter to America’ going viral on TikTok
- 5 months ago
the journalist Yashar Ali shared a compilation he’d made of the TikTok videos in a post on X, formerly Twitter. That post has been viewed more than 28 million times. By Thursday afternoon, when TikTok announced it had banned the hashtag and dozens of similar variations, TikTok videos tagged #lettertoamerica had gained more than 15 million views.
The letter’s spread sparked a deluge of commentary, with some worrying that TikTok’s users were being radicalized by a terrorist manifesto, and TikTok’s critics arguing it was evidence that the app, owned by the Chinese tech giant ByteDance, had been secretly boosting propaganda to a captive audience of American youth.
But the letter’s spread also reflected the bedeviling realities of modern social media, where young people — many of whom were born after 9/11 — share and receive information on fast-paced smartphone apps designed to make videos go viral, regardless of their content.
It also showed how efforts to suppress such information can backfire. Many of the videos on TikTok were posted after the British newspaper The Guardian, which had hosted a copy of bin Laden’s letter, removed it. Some TikTokers said the removal was proof of the letter’s wisdom and importance, leading them to further amplify it as a result.
“Don’t turn the long-public ravings of a terrorist into forbidden knowledge, something people feel excited to go rediscover,” Renee DiResta, a research manager at the Stanford internet Observatory who has advised Congress on online disinformation, wrote Thursday in a post on Threads. “Let people read the murderer’s demands — this is the man some TikTok fools chose to glorify. Add more context.”
TikTok spokesman Alex Haurek said Thursday that the company was “proactively and aggressively” removing videos promoting the letter for violating the company’s rules on “supporting any form of terrorism” and said it was “investigating” how the videos got onto its platform.
Haurek said that the #lettertoamerica hashtag had been attached to 274 videos that had garnered 1.8 million views on Tuesday and Wednesday, before “the tweets and media coverage drove people to the hashtag.” Other hashtags, for comparison, dwarfed discussion of the letter on the platform: During a recent 24-hour period, #travel videos had 137 million views, #skin care videos had 252 million views and #anime videos had 611 million views, Haurek said.
Ali said he made the compilation video Wednesday after seeing “thousands” of the videos and intentionally left out the “most incendiary examples” because he didn’t want the compilation to be removed from Instagram, where he also posted it.
He agreed the hashtag had never trended on TikTok but disputed the idea that the number of videos posted there had been “small,” saying, “Sure, in the context of a global platform. But not small enough to be minuscule or not important.”
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The letter’s spread sparked a deluge of commentary, with some worrying that TikTok’s users were being radicalized by a terrorist manifesto, and TikTok’s critics arguing it was evidence that the app, owned by the Chinese tech giant ByteDance, had been secretly boosting propaganda to a captive audience of American youth.
But the letter’s spread also reflected the bedeviling realities of modern social media, where young people — many of whom were born after 9/11 — share and receive information on fast-paced smartphone apps designed to make videos go viral, regardless of their content.
It also showed how efforts to suppress such information can backfire. Many of the videos on TikTok were posted after the British newspaper The Guardian, which had hosted a copy of bin Laden’s letter, removed it. Some TikTokers said the removal was proof of the letter’s wisdom and importance, leading them to further amplify it as a result.
“Don’t turn the long-public ravings of a terrorist into forbidden knowledge, something people feel excited to go rediscover,” Renee DiResta, a research manager at the Stanford internet Observatory who has advised Congress on online disinformation, wrote Thursday in a post on Threads. “Let people read the murderer’s demands — this is the man some TikTok fools chose to glorify. Add more context.”
TikTok spokesman Alex Haurek said Thursday that the company was “proactively and aggressively” removing videos promoting the letter for violating the company’s rules on “supporting any form of terrorism” and said it was “investigating” how the videos got onto its platform.
Haurek said that the #lettertoamerica hashtag had been attached to 274 videos that had garnered 1.8 million views on Tuesday and Wednesday, before “the tweets and media coverage drove people to the hashtag.” Other hashtags, for comparison, dwarfed discussion of the letter on the platform: During a recent 24-hour period, #travel videos had 137 million views, #skin care videos had 252 million views and #anime videos had 611 million views, Haurek said.
Ali said he made the compilation video Wednesday after seeing “thousands” of the videos and intentionally left out the “most incendiary examples” because he didn’t want the compilation to be removed from Instagram, where he also posted it.
He agreed the hashtag had never trended on TikTok but disputed the idea that the number of videos posted there had been “small,” saying, “Sure, in the context of a global platform. But not small enough to be minuscule or not important.”
" FOLLOW ME NOW "