Taylor Swift and Travis Kelce’s budding romance has dominated the internet, but the Kansas City Chiefs are doing what they can to keep their eye on the ball. A source told CBS Sports in an interview published Saturday that, despite a drastic jump in viewership already, the Chiefs are trying to steer clear of appearing to exploit Kelce’s romantic life in exchange for growing their fan base. While the Chiefs did manage to tweet a video on Sept. 24 of Swift in a VIP suite at Arrowhead Stadium — alongside Kelce’s parents — their source says that the organization’s goal is to focus on the 53 football players as a whole and not just one. However, the increase in sales and social media interest around the Chiefs has undeniably skyrocketed since Swift’s emergence into the sports stratosphere. As for NFL’s SVP of Social, Influencer & Content Marketing, Ian Trombetta, he told CBS News that the “Blank Space” singer’s impact on the NFL viewership has “definitely” created a “stir.”