Local citations are an important factor if you are using local seo to rank you site for traffic. So, just what are local citations, anyways? A local citation is any mention of your name, address and phone number online. It tells: Google consider you local, relevant and real, which is important because they are all about catching people who are trying to game the system.
When you are building your site you should focus on building at least 20 local citations to begin with. This would really help you with your rankings and with Google My Business (GMB) and with...
Source: https://gibsongirlsmarketing.com/citations/local-citations-for-seo/