Twitter's 'X' Rebrand Incites Chaos, Controversy, and Porn Jokes

Elon Musk's Twitter rebrand, which involves changing the platform's name and logo to the letter X, has resulted in chaos and controversy. The decision to swap the iconic blue bird logo for the letter X poses risks to the company's image and brand equity. It also opens the company to potential lawsuits by pornography sites that use the letter 'x' in their names and logos. Former Twitter employees were shocked to find the X logo on their LinkedIn profiles, raising concerns about their professional associations. The effort to redefine the letter X in the public's perception poses considerable legal challenges. Trademark attorneys warn that obtaining a trademark for X could result in lengthy and costly legal disputes due to the numerous existing trademarks associated with the letter in the US.