A food guru has shared 10 tips that could cut your shopping bills in half - including always looking at the lowest placed items on a shelf, avoiding the bigger trolleys and investing more in the frozen food aisle.

Personal finance expert Lynn Beattie - also known as 'Mrs Mummypenny' - is recognised for her helpful advice on how families can survive the cost-of-living crisis by shopping savvy and sensibly.

During a time when the pennies need pinching, she suggests checking the cost per 100g or 100ml as promotions on smaller-sized products can make the price cheaper than if you were to buy bigger.