Made Here: What Goes into Making a $440 Pair of Danner Boots
- 10 months ago
Located in the shadow of snow-capped Mount Hood and home to towering Douglas firs, Portland, Oregon is home to some of the biggest names in outdoor apparel. Danner, however, predates them all.
“Charles Danner started the company in Wisconsin in 1932. He realized that if he moved the company to the Pacific Northwest, he could sell the same logging boot for $5 a pair for $12 a pair in Portland, Oregon.” Danner’s Senior Manager of Engineering and Quality, Chris Perrotti, tells Popular Mechanics.
While some of Danner’s earliest creations were those $12 spike-soled logging boots, the company has grown in the 90 years since and now makes every kind of boot imaginable, including hiking boots, police boots, a pair for one lucky elephant, and military boots, which, because of government contracts, must use materials sourced from the US.
“Charles Danner started the company in Wisconsin in 1932. He realized that if he moved the company to the Pacific Northwest, he could sell the same logging boot for $5 a pair for $12 a pair in Portland, Oregon.” Danner’s Senior Manager of Engineering and Quality, Chris Perrotti, tells Popular Mechanics.
While some of Danner’s earliest creations were those $12 spike-soled logging boots, the company has grown in the 90 years since and now makes every kind of boot imaginable, including hiking boots, police boots, a pair for one lucky elephant, and military boots, which, because of government contracts, must use materials sourced from the US.