The care economy is a compelling topic that has been gaining attention in Malaysia and beyond. With the rising number of women joining the workforce, there is an increasing need for care services for children, the elderly, and persons with disabilities. In Malaysia, this has led to a surge in demand for care services, presenting an opportunity to create new jobs and foster economic growth. Nadira Yusoff, Founder and CEO of Kiddocare puts efforts to promote and nurture the care economy in Malaysia. #NotepadWithIbrahimSani