While hailing from a family that's deeply rooted in floral design, there's no denying that it was Isa Garcia Sicam's passion and dedication that helped her truly blossom into her own. Guided by her parents' passion for the art and expertise in business, her interest in flowers would lead her to develop her styling skills and bring their homegrown brand to the United States.

In this special episode of How I Started, the Designer Blooms executive talks about her flourishing career vis-à-vis expanding the local brand. From finding inspiration to crafting actual bouquets, to balancing bouts of creativity and protecting margins, Isa gets as real as it gets in this exclusive interview. Press play to score valuable insights on their success and expansion to the US!