World Wrestling Entertainment and Endeavor's UFC, which recently announced their plans to merge, announced that the new entity will be called TKO Group Holdings, a reference to the term "technical knockout" used in professional fighting. The merger between Endeavor and WWE aims to create a sports entertainment powerhouse valued at over $20 billion. Under the agreement, Endeavor will hold a 51% stake in the new company, with WWE shareholders owning the remaining 49%. Endeavor CEO Ari Emanuel has expressed his intention to replicate the successful strategy Endeavor employed with UFC in its partnership with WWE. UFC's revenue experienced a significant surge of 20% from 2021 to 2022 under Endeavor's management. The group will be listed on the New York Stock Exchange under the ticker symbol TKO.