Belgium Destroys 2,352 Cans of Miller High Life Beer Over 'Champagne' Slogan

Belgian customs destroyed 2,352 cans of Miller High Life beer in response to complaints from the Champagne industry that the American lager was falsely advertised as "champagne." The Champagne industry has a strict set of rules about what can be called Champagne. True Champagne can only be made with Chardonnay, Pinot Noir, and Pinot Meunier grapes. The Comité Champagne, a trade association for the Champagne industry, requested the destruction of the beer because the beer's slogan infringed on the protected designation of "Champagne." The beer was intercepted at the port of Antwerp in February., where customs officials destroyed it “with the greatest respect for environmental concerns."