ROUVY, who you already almost certainly recognize as one of the leading companies in the indoor virtual cycling industry, is launching a new campaign aiming to encourage women to ride indoors.

ROUVY for Women runs from March 6-19 and is designed to "inspire, motivate and empower women to experience the benefits of indoor cycling and reach their fitness goals." And it's really hard to understate those benefits, so we certainly support this campaign.

It's not just a random campaign though. Indoor cycling has exploded in the past few years, turning the torturous winter turbo trainer into a social experience complete with rich competition and effective training plans. Yet it remains a male-dominated sport. ROUVY for Women is the company's first initiative to close this gender gap.