"Let me get this straight. You design the FADER, you write, you're a sneakerhead, and you have this brand called Staple that is catching fire in New York?" Starting out as a graphic designer, Jeff Staple asked around the front of Japanese sneaker shops in order to get in front of Marcus Tayui of Nike in the 90s. From that first fateful meeting to sparking a Lower East Side sneaker "riot" when the Nike x Staple Pigeon Dunk was released, the designer takes us through the birth of resell culture he saw burgeoning in Tokyo and Hong Kong, the evolution of the Pigeon Dunk, and reveals his top five sneakers of all time.Director: Josh JunDirector of Photography: Brad WickhamEditor(s): Gerard ZarraCelebrity Talent: Jeff StapleExecutive Producer: Traci OshiroProducer: Jean-Luc LukunkuAssociate Producer: Camille RamosLine Producer: Jen SantosProduction Manager: James PipitoneProduction Coordinator: Jamal ColvinCamera Operator: Devan DaviesAudio: Sean PaulsenProduction Assistant(s): Griffin GarnettAssociate Director of Post Production: Jarrod BrunerPost Production Supervisor: Rachael KnightPost Production Coordinator: Ian BryantSupervising Editor: Rob LombardiAssistant Editor: Ben Harowitz