In many East and Southeast Asian countries, Lunar New Year is the biggest holiday of the year. The origins can be traced to ancient China 3,500 years ago, traditionally a time to honor ancestors and deities. Today, 2 billion people still celebrate, and you can too. Here’s how.

Lunar New Year celebrations consist of food, family, and gratitude rituals for ancestors and heritage. Commonly known as “Chinese New Year”, LNY is a cultural holiday that lasts 15 days and is celebrated in many countries outside of China. And this year is the Year of the Rabbit.

Many brands understand the significance of this holiday, and exploit it with “LNY collections”. Make sure you’re buying from brands that are Asian owned or have a connection to that heritage. And if you haven’t celebrated the Lunar New Year before, here’s how you can join in on the festivities in a respectful way–rooted in celebration and not appropriation.


Host
Sophia Li

Producer
Stephanie Tangkilisan

Associate Producer
Manal Ahmed

Researcher and Writer
Sophia Li

Director of Photography
Boya Sun

Editor
Sabrina Sinaga

Editor-in-Chief
Keshia Hannam

Head of Production
Stephanie Tangkilisan

Animator
Fitra Pratama

Sound Mix
David Alba

Graphic Design
Samuel Kang
Fitra Pratama
Annie Zhao

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