In Terramar, Sitges, where it all kicked off four years ago, CUPRA unveiled its exciting vision for 2025 a few months ago, charting its future with three new electrified heroes for a new era - the CUPRA Terramar, CUPRA Tavascan and CUPRA UrbanRebel. This future will be not only electric, but also more sustainable, especially in terms of the models’ design. By applying new digital technologies, CUPRA has created a new design concept where materials are transformed to acquire a new value, proving that sustainability and emotion join in perfect unison to captivate new generations.