Chinese auto giant BYD last week launched the new premium Electric Vehicle brand YangWang U8 tasked with targeting top European automakers like BMW, and Mercedes-Benz.

The new YangWang U8 enhances its off-road capabilities by combining a tough appearance with a quad motor arrangement and cutting-edge technology.

At the launch event, Wang Chuanfu, chairman of BYD, personally drove the car into the venue. In addition to the new SUV, the Yangwang brand also launched a driving technology known as ‘Yisifang,’ also known as the e4 platform, which will be used for the first time in the YangWang U8.

For a total combined output of more than 1,100 horsepower (820 kW), the U8's two motors each provide 295-322 hp (220-240 kW) and 320-420 Nm (236-310 pounds-Foot) of torque.

The huge and heavyweight SUV can accelerate from 0-62 mph (0-100 km/h) in about three seconds because of the enormous combined power output.

With an estimated starting price of around one million Yuan (around $145,000), the YangWang U8 is aimed to rival top-tier SUVs like the Mercedes-Benz EQG and the upcoming electric Land Rover Defender.

In China, an internal combustion engine Mercedes G-Class starts from almost two million Yuan (around $275,000), double what the U8 is rumored to cost.

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