Thunder Voice Hat Co. is a Native-owned and -operated fashion brand that redesigns vintage hats into one-of-a-kind pieces. Employees source hats from individuals or thrift stores, clean the bodies, steam them to reshape, and then reblock them in the way you would a raw hat body. When they've shaped the hat, they embellish it with feathers, flowers, beading or embroidery, and reclaimed-leather bands. The brand is dedicated to making hats in line with its cultural belief that ""anything that comes from an animal is sacred and we must not discard or waste any part of it.""

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