Shoppers have described scenes of 'absolute chaos' as adults pushed and shoved children as young as seven to get their hands on bottles of Prime energy drinks.
Footage captured on video in London shows chaotic scenes in a number of stores after it stocked the viral beverage created by YouTube stars Logan Paul and KSI.
The pair have used their social media clout to create huge demand for the drink, which contains coconut water, sweeteners and vitamins.