Trader Joe's Bringing Back Free Samples to Select Locations

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Trader Joe's , Bringing Back Free Samples , to Select Locations.
CNN reports that following a long
pandemic hiatus, free samples have
officially returned to Trader Joe's.
CNN reports that following a long
pandemic hiatus, free samples have
officially returned to Trader Joe's.
The grocery chain has decided to bring
back in-store food samples at select
locations starting on October 1. .
The grocery chain has decided to bring
back in-store food samples at select
locations starting on October 1. .
Social media users across multiple platforms
uploaded photos and videos of some
of the samples over the weekend.
According to employees at the chain's New York and California locations, single-serve snacks and treats will make a comeback, but hot coffee will not.
According to employees at the chain's New York and California locations, single-serve snacks and treats will make a comeback, but hot coffee will not.
CNN reports that while food demos will return
to some locations, Trader Joe's will not be
relaunching the demo program nationwide.
Yuval Selik, the CEO of Promomash, a company
that works with brands on samples and promotion
strategy, startup brands rely on store demos.
Yuval Selik, the CEO of Promomash, a company
that works with brands on samples and promotion
strategy, startup brands rely on store demos.
Selik pointed to KeVita, Beyond Meat and Kashi
as emerging brands that used samples to introduce
customers to their products and get valuable feedback.
Selik pointed to KeVita, Beyond Meat and Kashi
as emerging brands that used samples to introduce
customers to their products and get valuable feedback.
CNN reports that food brands and grocery stores both took a hit amid the COVID pandemic, as in-store samples were indefinitely scrapped.
Both Sam's Club and Costco have also brought back sample programs with added precautions for customer safety and peace of mind.
Both Sam's Club and Costco have also brought back sample programs with added precautions for customer safety and peace of mind.
Promomash's Selik suggests that the presence of in-store
samples is headed back towards pre-pandemic levels,
with the return expected to ramp up in 2023. .
Promomash's Selik suggests that the presence of in-store
samples is headed back towards pre-pandemic levels,
with the return expected to ramp up in 2023.

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