3 months ago

Fender CEO on the Demand for American Made Jackson Line Electric Guitars

Cheddar News
Cheddar News
The pandemic likely pushed a lot of people to get new hobbies, and almost 16 million of them picked up the guitar since lockdowns began in March of 2020. Fender is taking the opportunity to introduce new rockstars in training to U.S.-made Jackson Guitars. Andy Mooney, the CEO of guitar-maker Fender, joined Cheddar News to talk about the rebirth of the instrument. "We saw a kind of market opportunity for very high quality, U.S.-made production that we're in a price zone somewhere between our offshore production models and our custom shop models. So we know based on the results from the early launch of the product that there's going to be really strong demand for these."