Ever since the Veyron was introduced in 2005, the W16 engine has been the beating heart of every Bugatti. The roadgoing car that brings the W16 era to an end was always destined to be special: exclusive, elegant and powerful. It must be the very best of its kind. This is W16 Mistral: the ultimate roadster.

For a car as evocative and important as this, great consideration went into the badge it should wear. Far more than simply a development of the Chiron, the roadster needed a name associated with freedom, elegance and speed. Inspiration came from the mistral, a powerful wind that blows from the Rhône River valley, through the chic towns of the Côte d’Azur in southern France and into the Mediterranean. And with the engine so central to this roadster’s character, it stands side-by-side with this mighty wind: W16 Mistral.