Coming to Life – the Lotus Eletre – the world’s first electric hyper-SUV has been launched in London. On Tuesday 29 March the car made its global debut in front of a live audience of several hundred VIP guests, viewing action inside and outside the world-famous BBC Television Centre in west London.

The Eletre is an all-new and all-electric Hyper SUV, a striking and progressive addition to the Lotus range, and the first of a new breed of pure electric SUVs. It takes the core principles and Lotus DNA from more than 70 years of sports car design and engineering, evolving them into a desirable all-new lifestyle car for the next generation of Lotus customers.