The fifth edition of the India Today Conclave East kicked off on Monday, July 4 with renowned leaders and personalities from across the fields gracing the platform and exchanging ideas. Celebrities from the Bengali film industry - Raima Sen, Paoli Dam and Arindam Sil were panelists at the session titled, “ENTERTAINMENT EQUITY: The Streaming Revolution: How it’s breaking language and geographical barriers.”  Sil told India Today that Bengali cinema needed to take marketing lessons from the South blockbusters, which managed to make a mark across India and the world. Watch the full discussion here.