ASICS India has come out of the pandemic impact in a strong way with average footfall currently higher than the pre-pandemic levels and a constant increase in sales through digital mediums, said Rajat Khurana, Managing Director, ASICS India and South Asia, during an exclusive interaction with Tanya Krishna.
"Previously, around 25 per cent of business used to come from online channels, which increased to 35 per cent in 2022 and this may touch 40 per cent by the end of this year. We are expecting around 50 per cent of the business to come from digital mediums in the next 3 years," he said. ASICS India is also looking at a price hike of 5-7 per cent in the coming months.