Growing up with MTV and the internet, GQ global cover star Bad Bunny drew most of his style inspiration from reggaeton icons Daddy Yankee and Nicky Jam. Fast forward a decade, he is now a fashion icon in a lane entirely his own. Bad Bunny looks back at his fashion choices from his early days of fitted caps all the way to the Yo Perreo Sola music video.

“LE SPLASH” Jacquemus campaign starring Bad Bunny
Photography by Tom Kneller
Styling Zoe Radford Scott