Video Content: The Good, The Bad, and The Ugly
  • 2 years ago
Visual content strategy is becoming the key factor for attaining viewers attention and establishing brand loyalty. We have now entered the post covid era where technology enhancements and the readers shift towards digital platforms is well noticed. Readers are seeking more visual experiences from video-based platforms and streaming services.

According to Cisco studies, by the year 2022 almost 82% of all online content will be video. This significant increase is already being observed in the publishing industry. Now the question is, how to develop the winning visual content strategies?

To deep dive into the shift towards the video content, Quintype in collaboration with Dailymotion brings you this thought provoking webinar " Video Content: The Good, The Bad and The Ugly". Get to listen to our esteemed panel Antoine Nazaret, VP APAC - Dailymotion and Anupam Dasgupta, VP Marketing - Quintype sharing insights on how publishers can defuse the traps of video content and leverage their video content strategy.

Key points to be discussed in the webinar:

1. Post covid spike in video consumption
2. Video content traps and how to defuse them
3. How evergreen content helps in building a sustainable video content strategy
4. Leveraging audience engagement and monetization through Videos
5. Role of strategic partners in leveraging visual content strategies