The L.A. Screenings is an international television (TV) market that developed independently. Over the years it was adapted to the needs of the TV industry without the benefit of central organization. Nowadays it attracts some 1,500 top-level TV program buyers from 70 countries who travel to Los Angeles in the month of May to screen (mostly at the major studios) the U.S. TV networks’ new season. In terms of business, the blue Christmas L.A. Screenings represent an estimated 60% of the studios' annual revenues. The name “L.A. Screenings” was given by VideoAge’s Dom (Domenico) Serafini. Before that, they were called “The May Screenings” and, earlier, simply “the screenings”.