Netflix Is Testing Ways , To End Password Sharing.
The Verge reports that on March 16,
the streamer announced its intention
to curb password sharing among people
who don't live in the same household.
Chengyi Long, director of product innovation, addressed the issue in a blog post.
While these have been hugely popular, they have also created some confusion about when and how Netflix can be shared. , Chengyi Long, director of product innovation, via blog post.
As a result, accounts are being shared between households — impacting our ability to invest in great new TV and films for our members, Chengyi Long, director of product innovation, via blog post.
Netflix will now test charging for shared passwords in three countries: Chile, Costa Rica and Peru.
Users in those countries will be presented with the options of transferring profiles to new accounts or paying more to add an extra viewer.
The Verge reports that the test comes weeks after Netflix announced a price hike across all of its plans in the U.S.
The move also comes at a time in which the company's subscriber numbers have stalled, .
meaning the streaming giant has to get more funding via creative solutions if it wants to stay on top and continue to produce original content