Tourism Australia's infamous "So where the bloody hell are you?" advertisement from 2006 | February 17, 2022 | ACM
- 2 years ago
So where the bloody hell are you? was a A$180 million advertising campaign launched by Tourism Australia in 2006.
It was created by the Sydney office of the London advertising agency M&C Saatchi, under the approval of Scott Morrison, who was then managing director of Tourism Australia.
It was created by the Sydney office of the London advertising agency M&C Saatchi, under the approval of Scott Morrison, who was then managing director of Tourism Australia.