Amazon To Open , Brick and Mortar Clothing Store.
CNN reports that the retail giant is starting a new venture, a physical clothing store.
CNN reports that the retail giant is starting a new venture, a physical clothing store.
The new store will
be called Amazon Style.
Amazon Style will reportedly
open its flagship location at a high-end shopping complex in Los Angeles.
The news may come as a surprise to some, but market experts say in-store purchases still account for over 85% of retail sales
in the United States.
Amazon officials say they believe shoppers often prefer to feel and try on clothes before making a purchase.
Amazon officials say they believe shoppers often prefer to feel and try on clothes before making a purchase.
Customers enjoy doing a
mix of online and in-store shopping. And that's no
different in fashion. , Simoina Vasen, managing director of Amazon Style, via CNN.
Amazon hopes its new brick and
mortar option can offer customers a
"truly unique experience.".
Amazon began selling
clothes online in 2002.
Since then, the company has grown
into the largest clothing retailer
in the United States.
As of December 2020, Amazon was operating
611 physical stores in North America, namely
Whole Foods and cashier-less Amazon Go locations.
As of December 2020, Amazon was operating
611 physical stores in North America, namely
Whole Foods and cashier-less Amazon Go locations