The Staples Center, home of the Los Angeles Laker, will be renamed on Christmas Day. Said to be the biggest naming rights deal in the history of sports, the cryptocurrency sector is intersecting with one of the most popular sports franchises in the world. It’s said that Crypto.com paid over $700 million for the right to be mentioned alongside the Lakers, Kings, Clippers, and Sparks. This also makes Crypto.com the official cryptocurrency partner of the Los Angeles Lakers and Kings. After launching a global marketing campaign featuring Matt Damon, this is just another feather in the cap for the Singapore-based crypto exchange. Plus, it’s the most-downloaded app in the Google ($GOOGL@US) Play Store. Not only that, but the native CRO.X token is up 12.65% in early trading.