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2 months ago

Adidas Apologizes to Livid Indonesians over Malaysian Wayang Kulit Claim

Suaradotcom
Suaradotcom
Adidas Apologizes to Livid Indonesians over Malaysian Wayang Kulit Claim

Recently, Indonesian netizens enlivened the Adidas Singapore Instagram account @adidassg with critical comments over cultural appropriation.

The sportswear giant said Wayang Kulit (flat leather shadow puppets) is a Malaysian tradition but failed to mention its true origin.

Earlier this month, Adidas country pages in Southeast Asia announced the Ultra Boost DNA City Pack.

It is a collaboration between Adidas and six artists from the region to represent their countries ⁠— Singapore, Vietnam, Indonesia, Thailand, the Philippines, and Malaysia ⁠— through their sneaker designs.

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