Michael B. Jordan
Agrees to, Rename
Rum Brand, After Facing
Heavy Criticism.
On Tuesday, Michael B. Jordan took to his Instagram Story
to release a statement concerning his new rum brand. .
The 34-year-old actor launched the brand
earlier this month under the name J’Ouvert. .
He immediately faced criticism for
appropriating Caribbean culture.
The word J’Ouvert is “deeply rooted in Trinbagonian
and Caribbean culture” and commonly used on the
islands to mark the start of Carnival. .
Even rapper Nicki Minaj, who was born in Trinidad
and Tobago, voiced her opposition to the name. .
I'm sure MBJ didn't intentionally do
anything he thought Caribbean ppl
would find offensive … But now that
you are aware, change the name &
continue to flourish & prosper, Nicki Minaj, via Insider.
In his Instagram post, Jordan said it was never
his intention to “offend or hurt a culture.” .
I just wanna say on behalf of myself & my
partners, our intention was never to offend
or hurt a culture (we love & respect) & hoped
to celebrate & shine a positive light on, Michael B. Jordan, via Instagram.
After days of “learning” and
“engaging" in “community
conversations,” Jordan has
agreed to rename the brand. .
We hear you. I hear you & want to be clear
that we are in the process of renaming.
We sincerely apologize & look forward to
introducing a brand we can all be proud of, Michael B. Jordan, via Instagram