The History of Ben & Jerry’s

How did Ben & Jerry’s get its grassroots reputation? Why do they lead the pack when it comes to corporate activism and responsibility? What does any of this have to do with luscious cookie dough chunks? Ben & Jerry’s started as the little hippie-dippy company that could, and against all odds, became the best selling ice cream brand in the US. In this week’s episode, we’ll find how Ben & Jerry’s climbed their way to the top and why they continue to churn it up for their values. This video "The History of Ben & Jerry’s", first appeared on http://thrillist.com.