Disney to Test
Facial Recognition Software
at Magic Kingdom Park.
Disney took to its official blog
to announce it would be
conducting a 30-day test of
facial recognition software. .
Starting March 23, Magic Kingdom
parkgoers can opt in to test the technology
by entering the park via a “test lane.” .
They will be prompted to
remove all accessories except
for face masks and stand in front
of the facial recognition machine.
An image of the participant’s face
will be captured and converted
into a unique number associated
with their valid form of park admission.
According to Disney, the collected images and
information will not be shared with third parties
and will be discarded after the experiment concludes. .
Disney’s test of this new
software is an attempt
to create “more touchless
experiences” in the park.
At Walt Disney World Resort,
we're always looking for innovative
and convenient ways to improve our
Guests’ experience—especially as we
navigate the impact of COVID-19, Disney, via statement