Burger King Grilled for, ‘Women Belong
in the Kitchen’ , Tweet on International Women’s Day.
Burger King’s attempt to highlight gender disparity
on International Women’s Day backfired. .
Their U.K. Twitter account
posted a tweet on Monday that read,
“women belong in the kitchen.” .
In a series of subsequent
tweets, the fast food giant
pointed out that only 20 percent
of chefs were women and that
they wanted to empower
their female employees.
They intend to do so via
their new scholarship program.
If they want to, of course … Yet only
20% of chefs are women. We're on a
mission to change the gender ratio in
the restaurant industry by empowering
female employees with the opportunity
to pursue a culinary career, Burger King UK, via Twitter.
Twitter users were not happy with Burger King’s
use of “sexism as clickbait.” .
The account defended its campaign in response,
stressing that the only thing they were doing
was “bring[ing] attention” to the issue. .
[A good idea] to bring attention to the
huge lack of female representation in
the restaurant industry? Yeah we
think it's a good idea, that's why
we’ve created a scholarship to help
give more of our female employees the
chance to pursue a culinary career. , Burger King UK, via Twitter