Google to Stop Using Tracked Individual Browsing History to Sell Ads.
Last year, Google revealed it will
phase out third-party cookies.
On March 3, the tech giant announced that once third-party cookies are no longer utilized.
"we will not build alternate identifiers to track individuals as they browse across the web, nor will we use them in our products.".
If digital advertising doesn't evolve to address the growing concerns people have about their privacy and how their personal identity is being used, we risk the future of the free and open web, David Temkin, a Google product manager focused on privacy, via blog post.
The move is part of a "privacy sandbox," with AI breakthroughs such as "federated learning," Google is attempting to develop. .
This would allow publishers to target people's interests while maintaining privacy.
However, the changes won't apply to
"first party" data, including that which is
collected via Gmail, YouTube and Chrome.
Additionally, only websites will see the privacy
changes, not mobile phones