The Weeknd Reveals Motive Behind
Yearlong Facial Transformation.
On February 3, The Weeknd opened up to ‘Variety’
about the bizarre facial transformations he underwent
to promote his latest album, ‘After Hours.’ .
Over the past year, The Weeknd had
gradually changed his appearance in music videos
and during public appearances.
He progressed from a "broken nose"
to a heavily-bandaged face and finally to
prosthetics portraying dramatic plastic surgery.
According to the 30-year-old star, the
aesthetics he chose were meant to represent
the “absurd culture of Hollywood.” .
The significance of the entire head
bandages is reflecting on the absurd
culture of Hollywood celebrity and
people manipulating themselves
for superficial reasons to please
and be validated. , The Weeknd, to 'Variety'.
He wanted his character to hit
“heightened levels of danger and absurdity”
as the music videos progressed. .
The Weeknd also revealed that he
intentionally chose for his final facial
transformation to be an unattractive look.
I suppose you could take that
being attractive isn’t important to me
but a compelling narrative is, The Weeknd, to 'Variety'.
Now, The Weeknd is seemingly back to
his normal self, as he appeared sans bandages or
prosthetics in Pepsi’s recently released Super Bowl ad.