Watch the World Record for Fastest Time Eating Three Carolina Reaper Peppers

For a minute there, Carolina Reaper pepper challenges were a real phenomenon.Even though "Reaper Madness" inspired everything from spicy chocolates to chips, most of us didn't get swept up in the hype.But most of us are not Mike Jack of London, Ontario.Guinness World Records posted video of him setting the record for "Fastest time to eat three Carolina Reaper chilies.".He pulled off the face-melting feat in just 9.72 seconds.That might sound horrible to most people, but pain is all part of Jack's record-setting game.This latest achievement is his fourth chili-related Guinness World Record.The chili king even has his own YouTube channel—Mike Jack Eats Heat!—where he uploads all sorts of spicy content