Digital transformation becomes new trend for S. Korean exporters amid pandemic
- 3 years ago
이젠 화상 상담이 대세...코로나 속 변화하는 수출 기업 트렌드
2020 has been a tough year for exporters,... deprived of many business opportunities.
So how do these companies seek foreign buyers in this challenging time amid the pandemic?
Kim Sung-min reports.
50-year-old Hur Young-hui was planning to start exporting his firm's bicycle generators this year.
But the COVID-19 pandemic meant most in-person exhibitions where he could showcase his products were cancelled.
"Normally, my company attends four or five international exhibitions a year to find buyers. This year, I didn't have the chance to meet anyone in person."
"Many small and medium sized companies like this one had to find ways to overcome such obstacles. So they’ve made some major changes to their businesses."
Now, Hur meets his potential buyers virtually.
Though it is not the same as seeing them in person, he puts all his efforts into creating the best environment for communication.
That means just having an online sales platform is not enough anymore.
Using it as a marketing tool, he has renewed his website and made online pamphlets in multiple languages to connect with buyers better online.
This packaging has also been redesigned to include as much description as possible to help buyers understand the product when they receive a sample.
And Hur is not the only one going through these changes.
Digital transformation to find export routes is becoming a growing trend in this COVID-19 era,... reshaping the format of business exhibitions and conferences.
"We are quickly adjusting to the changing situation amid the pandemic and most exhibitions had to be switched online. Now it has become much more common,... with virtual meetings being the most well-established part."
Using cutting edge technology like racing drones, VR, AR, and XR, virtual visitors can explore exhibitions as if they are at the actual venue.
Not only that, just by simply clicking the booth, visitors can get the sellers' contact details and information about their products.
Since virtual exhibitions are not limited by time and place, they can be held 24-7, opening up more opportunities for companies.
Though accelerated by the pandemic, the digital transformation in the export industry could become a positive change in the post COVID-19 era, making it easier for firms to enter the global marketplace.
Kim Sung-min, Arirang News
2020 has been a tough year for exporters,... deprived of many business opportunities.
So how do these companies seek foreign buyers in this challenging time amid the pandemic?
Kim Sung-min reports.
50-year-old Hur Young-hui was planning to start exporting his firm's bicycle generators this year.
But the COVID-19 pandemic meant most in-person exhibitions where he could showcase his products were cancelled.
"Normally, my company attends four or five international exhibitions a year to find buyers. This year, I didn't have the chance to meet anyone in person."
"Many small and medium sized companies like this one had to find ways to overcome such obstacles. So they’ve made some major changes to their businesses."
Now, Hur meets his potential buyers virtually.
Though it is not the same as seeing them in person, he puts all his efforts into creating the best environment for communication.
That means just having an online sales platform is not enough anymore.
Using it as a marketing tool, he has renewed his website and made online pamphlets in multiple languages to connect with buyers better online.
This packaging has also been redesigned to include as much description as possible to help buyers understand the product when they receive a sample.
And Hur is not the only one going through these changes.
Digital transformation to find export routes is becoming a growing trend in this COVID-19 era,... reshaping the format of business exhibitions and conferences.
"We are quickly adjusting to the changing situation amid the pandemic and most exhibitions had to be switched online. Now it has become much more common,... with virtual meetings being the most well-established part."
Using cutting edge technology like racing drones, VR, AR, and XR, virtual visitors can explore exhibitions as if they are at the actual venue.
Not only that, just by simply clicking the booth, visitors can get the sellers' contact details and information about their products.
Since virtual exhibitions are not limited by time and place, they can be held 24-7, opening up more opportunities for companies.
Though accelerated by the pandemic, the digital transformation in the export industry could become a positive change in the post COVID-19 era, making it easier for firms to enter the global marketplace.
Kim Sung-min, Arirang News