Recently, rapper Travis Scott has joined the ranks of celebrities with bona fide marketing appeal.And his recent headline-grabbing deal with McDonald's earned him big bucks.Travis Scott reportedly made $20 million after teaming up with MickeyD’s in September.No wonder fellow recording artist J Balvin jumped on a similar promotion the next month.For Scott, yes, things clearly worked out, but McDonald's wasn’t disappointed either.We're super-thrilled with the demand this partnership created, Jennifer Healan, McDonald's Vice President of U.S. Marketing.With that kind of marketing success, companies continue to call: Scott's 2020 earnings are pushing into nine-figures