Full version Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and
- 3 years ago
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The topic of place branding is moving from?infancy to adolescence. Many?cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic?format but is at the same time useful for practice.
The topic of place branding is moving from?infancy to adolescence. Many?cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic?format but is at the same time useful for practice.