Full version We are like that only: Understanding the Logic of Consumer India Review
  • 3 years ago
https://ni.readpdfonline.xyz/?book=067099944X
'The Indian market is about a lot of people consuming a little bit each that adds up to a lot,...the Indian DNA is about continuity with change; it is about "THIS as well as THAT"; about cobbling together clever and low-cost solutions that are ingenious combinations and adaptations of products available in the market.'
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