Full E-book Consumer Insights: Findings from Behavioral Research Review
- 4 years ago
https://ni.readpdfonline.xyz/?book=098238775X
"What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research.Edited by University of Florida professor Joseph Alba, the book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries offers a concise discussion of a managerially important insight, its evidence base, implications for practice, and selected references."Source: Publisher (http://www.msi.org/Consumerinsights/i...)
"What are the enduring insights about consumer judgments and behavior? Leading scholars in the consumer research field offer the latest findings on 42 topics in Consumer Insights: Findings from Behavioral Research.Edited by University of Florida professor Joseph Alba, the book addresses a broad range of consumer phenomena, from variety seeking and brand recall to price biases and the effects of package size on consumption. Each of 42 entries offers a concise discussion of a managerially important insight, its evidence base, implications for practice, and selected references."Source: Publisher (http://www.msi.org/Consumerinsights/i...)